What we learned about the rules is that there are really no rules. Halaqah Media, the parent company of Ocacia, is 3 decades old. Influential but not fiscally successful in monetary terms, despite setting so many trends. Kind of like most out there, never getting credit for work. From Pakistan to Nigeria, to America, you can find Halaqah products everywhere. 

But when you have 3 decades of work, you can understand things better than anyone. Back in 1998, there was no YouTube, no Streaming, none of it. The rules of the industry were so different from now. A decade before that, it was largely all about talent.  The Milli Vanilli was an outlier in this industry; today, those antics are the norm. And we wonder why the arts are so pathetic these days. I even remember as a kid getting on a plane and being an air hostess meant looking like an Ex-model. Being