Bongeka Doko

Every company writes a beautiful write-up on how they are dedicated to customer care. But we are judged only by our actions, not our pretty words. How strong is a bridge? You only know when you try to cross it. And this is what customer service really means. How does a company perform when you need their service?

The African denim jacket and Ocacia: It was during lockdown when a loyal customer ask that we make his denim jacket. We had tried before and it was a terrible disaster. But we are older now, we have the in-house skillset. So we again reached out to our buddy Faisal who runs one of the oldest denim factories in Durban and he lent us some pattern blocks. Now his pattern blocks did not work out 100% and every time we tried to make jackets we failed. And you need to understand what failing means.

Our new state-of-the-art website is live and waiting on you. The most advanced African clothing store in the entire world. Our new site features some hot features such as elastic search, a complex lookbook and our new blog post to document the journey of African fashion.