ocacia askia

Premium-grade final goods are critical to the growth of any industry. Almost every industry is top-down, the most beautiful artwork of any country is expensive. The most beautiful African mask takes time, and as a result costs. You see when the only products Africa produces for local consumption are low-end, it has a kickback to the quality of craftsmanship available in our Motherland.

The Art of African embroidery, behind the scenes in a rare insight into African style machined embroidery

The story of Ocacia starts with a why. Why did we feel the need to create Ocacia. Because Ocacia was born out of a serious need to represent African culture on a premium level. Our own personal frustration struggling to buy quality African clothing fuelled the desire to create such a brand.

Some people believe you need to be African conscious, or Pan-Africanist to wear African clothes. But being African is not a religion, it is not an Islamic Hijab where it is a symbol of your religious belief. Being African is what we are. If you have African hair you could be the biggest criminal on the planet, and you have a genetic right to have your hair natural. African clothes are the clothes created from the African cultural genius and are the default clothes of African people (smart, stupid, traitors, rich, poor, urban and suburban, advocates, Christian, Jews, born in Nigeria, or born in New York).

So only conscious people who know about Ancient Egypt and Black consciousness can wear Dashiki? So what is the reasoning for wearing  European clothes as the default?

Now the second part, is that by wearing African clothes, even if for superficial reasons, it causes an inner transformation because you are connecting with your African soul. Far greater