Monthly Archives: July 2021

What we see a lot of in Africa is ego dominating ability. Someone is quick to apply grand titles to their name like Dr, scholar, filmmaker, web developer, director of photography yet not have those skills in a professional capacity. But how do those skills match up in the global world is another issue. 

The African denim jacket and Ocacia: It was during lockdown when a loyal customer ask that we make his denim jacket. We had tried before and it was a terrible disaster. But we are older now, we have the in-house skillset. So we again reached out to our buddy Faisal who runs one of the oldest denim factories in Durban and he lent us some pattern blocks. Now his pattern blocks did not work out 100% and every time we tried to make jackets we failed. And you need to understand what failing means.

Our new state-of-the-art website is live and waiting on you. The most advanced African clothing store in the entire world. Our new site features some hot features such as elastic search, a complex lookbook and our new blog post to document the journey of African fashion.