Monthly Archives: June 2021

Premium-grade final goods are critical to the growth of any industry. Almost every industry is top-down, the most beautiful artwork of any country is expensive. The most beautiful African mask takes time, and as a result costs. You see when the only products Africa produces for local consumption are low-end, it has a kickback to the quality of craftsmanship available in our Motherland.

Afro- Jeans: For the first time in Africa -- African "traditional" jeans blend perfectly with your Ocacia tops. Premium made by hand. African accents, Deep pockets, customizable. Nothing says individuality like rocking some Ocacia African denim. Traditional African jeans reflect African culture in modernity. All jeans are a relaxed straight cut. We do more than make jeans, we make wearable art.

The Art of African embroidery, behind the scenes in a rare insight into African style machined embroidery

Nothing says class like wearing bespoke attire. We can tailor your clothes to fit you 100%, that is one of the main things we do. Not everyone needs/wants a tailored fit especially when most Ocacia clothes fit just fine. 

The story of Ocacia starts with a why. Why did we feel the need to create Ocacia. Because Ocacia was born out of a serious need to represent African culture on a premium level. Our own personal frustration struggling to buy quality African clothing fuelled the desire to create such a brand.

Modernity is a technological state and has zero ethical or cultural considerations in its construction. And modernity has nothing to do with degrees of civilization, in the humane usage of the term. Africa can be African and modern with zero compromise to the state of being African and the state of being modern.

In a Video by “Business of Fashion’ (link below), they went through all the steps to create branding, how to work with CMT, pattern makers, sample makers, etc, how to get funding etc. But what they could not help us with is how to deal with RACISM and the challenges unique to the African. 90% of the steps they teach are irrelevant to Africans. For one we just do not have that infrastructure. There is no item of clothing that we make, that will be sold in any major retail outlet in AFRICA, because all (yes all) of them are controlled by Europeans (physically or otherwise) who have Zero value for African clothes, especially those owned by conscious Africans. Despite talking all day about a “rainbow” . Do the fashion schools in Joberg teach you about dealing with racism? They teach Africans how to try to fit into a Eurocentric racist fashion world by crossing their fingers and hoping someone will exploit them as the “Next Black thing”. Do the fashion shows that

Covid has destroyed the global economy. Many businesses have vanished. We are clinging on. Our greatest challenge during this Covid pandemic is postage as well as a diminished market due to lockdown. 

Don't be fooled, every single business on this planet is political. Very political. When #BDS calls out companies like HP for profiting from apartheid in Israel or artist who makes money off of the system we see how political the world is. During the peak of

We are not in competition with our neighbors in Africa, we are in competition with the entire world. We are all born ignorant but something happens along the way for some of us to escape that ignorance. What others have done, we all can do.