It is cheap so people buy it. But what are they actually buying? And what is that buying saying about our dignity and the future of our native authentic industries? People say "but Chinese African clothes are cheaper" sure they are. And they are cheap to conquer our market, so China says thanks for allowing over 85% of all "African" clothes to now be included in the national products of Chinese people. Where African brands should be making moves we have Aliexpress supplying us with our own culture. And most are very comfortable with that. It is funny how people would feel shame wearing knock-off brands like Nike, but they feel no shame running around wearing Chinese prints and Chinese-made clothes. It is shameful that 90% of the fabric used to make African clothes is not owned by any African, let alone even made in Africa. More shameful is what we call "African" print is 100% not African. All of these clown prints were made in China by Chinese nada to do with anything African.

Linen was invented in Ancient Egypt. It is one of the most prestigious fabrics in the continent's history. Unfortunately modern Africa did not keep up this tradition and most fabrics used here are imported from all corners of the globe--especially Asia.  

Ocacia is an authentic modern African clothing business dedicated to creating a market for those looking for African clothing but at a designer label quality. But we believe in trade over aid and own the means of production.

Take a look at the tag on any clothing item, or technology. Certain names dominant; made in China, made in the USA, made in India, made in Korea. Where is “made in Africa”? 

Ocacia is a designer label that specializes in luxury handmade attire. Each garment we make is unique to each client.  Our clients are those looking for unique and premium, yet modern and functional African cultured attire at the click of a mouse. We are 100% African-owned and believe in trade over aid as a means of social and economic empowerment.  

Clothes are our culture. Ocacia focus on modern African clothes which are drawing on contemporary styles with Traditional aesthetics. 

Some people believe you need to be African conscious, or Pan-Africanist to wear African clothes. But being African is not a religion, it is not an Islamic Hijab where it is a symbol of your religious belief. Being African is what we are. If you have African hair you could be the biggest criminal on the planet, and you have a genetic right to have your hair natural. African clothes are the clothes created from the African cultural genius and are the default clothes of African people (smart, stupid, traitors, rich, poor, urban and suburban, advocates, Christian, Jews, born in Nigeria, or born in New York).

So only conscious people who know about Ancient Egypt and Black consciousness can wear Dashiki? So what is the reasoning for wearing  European clothes as the default?

Now the second part, is that by wearing African clothes, even if for superficial reasons, it causes an inner transformation because you are connecting with your African soul. Far greater

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