Dress Politics

We are not in competition with our neighbors in Africa, we are in competition with the entire world. We are all born ignorant but something happens along the way for some of us to escape that ignorance. What others have done, we all can do.

Don't be fooled, every single business on this planet is political. Very political. When #BDS calls out companies like HP for profiting from apartheid in Israel or artist who makes money off of the system we see how political the world is. During the peak of

Fridays are the day to wear “African print” outfits in Ghanaian offices, yet some designers are boycotting such fabrics - arguing they are not actually African.

The history behind the designs is complex - and involves several continents.

If Black lives matter, then they should matter first and foremost to us Africans. And by matter, it means we should add value to our "Black" lives our African culture our African business

It is cheap so people buy it. But what are they actually buying? And what is that buying saying about our dignity and the future of our native authentic industries? People say "but Chinese African clothes are cheaper" sure they are. And they are cheap to conquer our market, so China says thanks for allowing over 85% of all "African" clothes to now be included in the national products of Chinese people. Where African brands should be making moves we have Aliexpress supplying us with our own culture. And most are very comfortable with that. It is funny how people would feel shame wearing knock-off brands like Nike, but they feel no shame running around wearing Chinese prints and Chinese-made clothes. It is shameful that 90% of the fabric used to make African clothes is not owned by any African, let alone even made in Africa. More shameful is what we call "African" print is 100% not African. All of these clown prints were made in China by Chinese nada to do with anything African.

Take a look at the tag on any clothing item, or technology. Certain names dominant; made in China, made in the USA, made in India, made in Korea. Where is “made in Africa”? 

Clothes are our culture. Ocacia focus on modern African clothes which are drawing on contemporary styles with Traditional aesthetics. 

Some people believe you need to be African conscious, or Pan-Africanist to wear African clothes. But being African is not a religion, it is not an Islamic Hijab where it is a symbol of your religious belief. Being African is what we are. If you have African hair you could be the biggest criminal on the planet, and you have a genetic right to have your hair natural. African clothes are the clothes created from the African cultural genius and are the default clothes of African people (smart, stupid, traitors, rich, poor, urban and suburban, advocates, Christian, Jews, born in Nigeria, or born in New York).

So only conscious people who know about Ancient Egypt and Black consciousness can wear Dashiki? So what is the reasoning for wearing  European clothes as the default?

Now the second part, is that by wearing African clothes, even if for superficial reasons, it causes an inner transformation because you are connecting with your African soul. Far greater